Onerous Rock Worldwide is celebrating Worldwide Ladies’s Month with a brand new initiative and a partnership with an influential promoter of ladies’s well being. The “WE ARE” marketing campaign will see the on line casino and hospitality firm champion girls’s empowerment by way of a wide range of activations.
As part of the marketing campaign, Onerous Rock will crew up with Eva Longoria, a businesswoman, director, actress and girls’s rights activist.
WE ARE will see the corporate encourage girls to share their private tales, assist uplift girls’s narratives on crucial points and highlight practically 1,000 performances by feminine performers at Onerous Rock venues.
A promotional limited-edition t-shirt that includes the brand new marketing campaign may even be out there. Onerous Rock company will moreover have the ability to discover a wide range of new meals and beverage objects. These will embrace the Pink Lace Margarita, a cocktail impressed by the partnership with Longoria. A portion of the proceeds from the cocktail shall be offered to Magee-Womens Analysis Institute and the World Present Basis.
Onerous Rock’s Café division, however, has teamed up with Ladies Who Rock (WWR) and can host a wide range of concert events that includes feminine musicians reminiscent of Rhonda Smith, Orianthi and Cindy Blackman Santana, amongst others.
Cafes may even supply Spring Pasta, Mahi Burger, Berry Salad, Coconut Almond Sundae and the gin-based Run the World cocktail.
Longoria Praised Onerous Rock’s Dedication
Elena Alvarez, Seminole Gaming and Onerous Rock Worldwide’s senior vice chairman of promoting and partnerships, addressed the brand new deal, highlighting the significance of empowering girls.
Whereas Worldwide Ladies’s Day is March eight and Ladies’s Historical past Month is March, we’ve dubbed Onerous Rock’s celebration ‘Worldwide Ladies’s Month’, aiming to empower girls and lift consciousness for girls’s well being globally all through March.
Elena Alvarez, SVP of promoting & partnerships, Seminole Gaming
Alvarez added that her crew is trying ahead to working with Longoria, whom she lauded as a “sturdy girls’s activist, artist and enterprise proprietor.”
Talking of Longoria, the businesswoman additionally commented on the matter, expressing her pleasure in regards to the tie-up with Onerous Rock. She praised the WE ARE initiative and its message, saying that it is extremely essential to assist girls’s well being, rights and societal points.
Whether or not it’s Worldwide Ladies’s Month or any day of the 12 months, I imagine that by serving to girls, we construct sturdy households, which ends up in creating highly effective communities.
Eva Longoria
In different information, Onerous Rock and Seminole Gaming just lately reaffirmed their dedication to combating human trafficking.
