SIS (Sports activities Info Companies), a content material provider of 24/7 dwell betting providers, has agreed on a take care of the Korea Racing Authority to increase its Stay Racing content material with premium horse racing fixtures from the nation.
The deal supplies 202 fixtures yearly from Busan and Seoul with the 1800 races serving as a key addition to SIS’ output. That includes motion from a extremely regarded territory, the launch goals to convey with it elevated betting alternatives for operators everywhere in the world, with race instances complementing present SIS content material from Australia.
The corporate known as the addition of Korean racing “the following step” in SIS optimizing its world protection. It serves as the newest in a sequence of worldwide expansions, with SIS including racing content material from Australia and South Africa in latest months.
SIS’ 24/7 Stay Betting Channels, which give dwell protection of world horse racing occasions throughout the yr, are delivered as an end-to-end answer together with dwell streamed photos, information, and on-screen graphics with betting triggers, along with a spread of markets and costs.
Conall McSorley, Head of Worldwide Horse Racing, EMEA at SIS, stated: “Korea has lengthy offered high quality racing, and by enhancing our content material providing to incorporate fixtures from Busan and Seoul, we’re offering operators and their prospects with the broadest vary of betting alternatives from around the globe.
“SIS could be very conversant in the Korean racing product, and with our specialist merchants pricing markets, we’re positive that each operators and bettors will reply positively,” McSorley added.
SuHyeong Lee, Head of Worldwide Races and Relations on the Korea Racing Authority, stated: “SIS is famend all through the business for delivering the perfect worldwide racing content material and we’re thrilled to have the ability to increase the visibility of our racing via this deal. We firmly imagine it will efficiently widen the recognition of horse racing from Korea and are positive that our providing shall be effectively acquired globally.”
Earlier this month, SIS agreed on a deal to showcase racing from all three of Poland’s tracks. With motion going down from April to November, the 60 conferences obtainable yearly will improve short-form betting alternatives for operators.
