Posted on: September 8, 2023, 03:59h.
Final up to date on: September 8, 2023, 04:58h.
DraftKings will reportedly turn into the presenting sponsor of the NFL Community’s NFL RedZone — the favored look-in present that enables viewers to observe a number of video games directly.
Neither the gaming firm nor the league made an official announcement concerning the parternship. However a number of media shops reported on it. Monetary phrases of the transaction weren’t talked about, however DraftKings reportedly will tackle the marquee sponsorship function of the present, which was held by Amazon Prime Video through the 2022 season.
Scott Hanson kicks off your Sunday with 7 hours of reside soccer, that includes as much as Eight video games directly throughout the octobox. NFL RedZone brings you each landing from each sport, each Sunday afternoon through the common season and acts as the right Fantasy Soccer companion. Watch from wherever throughout NFL.com, NFL Cell, and different related gadgets,” based on the NFL.
The 2023 NFL season commenced final night time with the highway underdog Detroit Lions upsetting the defending Tremendous Bowl champion Kansas Metropolis Chiefs, 21-20.
Why ‘NFL RedZone’ Deal Issues for DraftKings
There are myriad examples of sportsbook operators partaking in advertising and marketing accords with skilled leagues and groups. However the “NFL RedZone” partnership might show helpful for DraftKings and will characterize a extra fruitful promoting avenue than primary commercials.
The NFL program is thought for not working commercials, which may be one motive it’s in style with followers. With out that conventional advertising and marketing software, NFL Community will doubtless discover different avenues for DraftKings integration, together with odds and participant updates.
Moreover, the settlement deepens DraftKings’ ties with the most well-liked home sports activities league and it’s separate from the one the 2 sides reached in 2021 that made DraftKings one of many league’s three official sportsbook companions. The opposite two are FanDuel and Caesars Sportsbook.
For the 2023 season, the one iteration of NFL RedZone will likely be obtainable on the NFL Community as a result of the DirecTV model didn’t survive NFL Sunday Ticket’s transfer to YouTube. The present can be seen on 5 streaming providers with which NFL Community has agreements.
‘NFL RedZone’ Doable ESPN Alternative for DraftKings?
Although Boston-based DraftKings has but to touch upon the accord with NFL RedZone, that partnership might additionally characterize a alternative of kinds for what the gaming firm is dropping with ESPN.
When the sports activities community large introduced final month that it’s partnering with Penn Leisure on a brand new sports activities wagering deal, that meant beforehand notched accords with Caesars Sportsbook and DraftKings can be halted.
Each gaming firms are anticipated to appreciate some value advantages through the top of their ESPN agreements. It’s potential DraftKings is steering a few of these sources to the NFL RedZone deal.
