The bookmaker will proceed as the corporate’s “Good Morning Racing” sequence title sponsor, which is the dwell and day by day pageant preview present hosted by Racing Publish, an SSG firm. Paddy Energy will sponsor the subsequent 15 morning exhibits, which embrace every single day of the Grand Nationwide pageant, Royal Ascot, and naturally, the Cheltenham Competition.
SSG and Paddy Energy Racing Consultants Return As soon as Once more
The Cheltenham Competition-focused exhibits will likely be hosted and attended by a lot of distinguished figures from the world of racing, together with Paul Kealy, Jerry McGrath, Mick Fitzgerald, David Jennings, Kate Tracey, and Paddy Energy’s personal representatives.
To spice up viewership and engagement, Paddy Energy can also be gifting away £150,000 ($182,000) on Tuesday as a part of its “Finders Keepers” marketing campaign, coinciding with the beginning of the Cheltenham Competition. Punters have to be on their toes, nonetheless, as £5,000 will likely be dropped throughout random accounts with racing followers having solely 15 minutes to say their prize. These punters who miss out on the large prize will likely be left with £500 ($600) – nonetheless not dangerous.
Commenting on this new alternative, Highlight Sports activities Group CCO Sam Houlding hailed the chance to construct up on the strong partnership as soon as once more with Paddy Energy. “Our day by day and dwell Good Morning Racing exhibits are an important a part of our digital protection surrounding racing festivals,” Houlding defined and added:
We’d wish to suppose we deliver to Good Morning Racing what Piers Morgan delivered to Good Morning Britain, informative insights with surprising outbursts. We’re trying ahead to saddling up for one more wild trip with the workforce this yr.
Highlight Sports activities Group CCO Sam Houlding
Leveraging Acquainted Expertise for Higher Outcomes
He argued that bringing collectively Paddy Energy and Racing Publish’s consultants would serve a wide-ranging viewers and ship necessary insights that can really feel rewarding and significant to viewers and sports activities followers.
Good Morning Racing is likely one of the hottest sequence by the corporate, and it has been having fun with very sturdy engagement numbers because it launched final yr. It was shared dwell throughout each Racing Publish and Paddy Energy distribution channels and leveraged SSG’s superior cell studio-to-film and stream dwell on-location know-how and options, providing sports activities followers a very rewarding expertise throughout the board.
