Exhausting Rock Worldwide, supporting its charitable arm, the Exhausting Rock Heals Basis, introduced that its 23rd annual PINKTOBER marketing campaign has raised over $1 million for breast most cancers analysis.
All through October, Exhausting Rock Cafes, Lodges, Casinos and Rock Retailers hosted fundraising efforts, together with limited-edition menu objects, specifically designed merchandise, a songwriting contest and extra, with proceeds benefiting nationwide and native breast most cancers charities.
That is the second yr in a row Exhausting Rock surpassed its personal report, making this the biggest single quantity Exhausting Rock has raised since PINKTOBER’s inception in 2000, and including to the tens of millions of {dollars} donated all through the historical past of the marketing campaign.
Jon Lucas, Chief Working Officer of Exhausting Rock Worldwide, commented: “PINKTOBER is among the most extremely anticipated and celebrated instances of the yr at Exhausting Rock. Every October, our firm divisions and properties across the globe actually personify our mottos of Love All – Serve All and Take Time To Be Sort by becoming a member of collectively to assist breast most cancers consciousness and analysis.”
“This yr, we have been thrilled to amplify our staff’s deep ardour by means of partnerships with Chef Dominique Crenn and musician David Correy, who each share our PINKTOBER mission and have been personally impacted by breast most cancers,” added Lucas. “We’re appreciative of their assist to assist increase consciousness and donations for the American Most cancers Society and associated charities inside our native communities.”
This PINKTOBER, Exhausting Rock Cafe teamed up with world-renowned French chef and breast most cancers survivor Dominique Crenn to create a limited-time menu merchandise of Baja Fashion Shrimp Tacos solely obtainable at Exhausting Rock Cafe areas all over the world.
Chef Crenn additionally hosted a curated dinner sequence at Seminole Exhausting Rock Lodge & On line casino Hollywood, and Exhausting Rock Lodge New York. Restricted-edition PINKTOBER-themed Exhausting Rock merchandise was offered in Rock Retailers and on-line together with t-shirts, hats, water bottles, tote luggage and pins.
Exhausting Rock Lodges held a Breast Most cancers Consciousness Track Contest in collaboration with David Correy, an internationally-recognized recording artist who misplaced his mom to most cancers in 2020. Along with Exhausting Rock, Correy inspired followers to compose for a trigger by sharing their lyrics “as a vessel to honor fighters, survivors, and family members which have stood by their aspect” for PINKTOBER.
The grand prize winner, a stage IV metastatic breast most cancers survivor, not solely had her lyrics featured in David Correy’s PINKTOBER Anthem, but additionally obtained a $5,000 grand prize, a $5,000 donation to the American Most cancers Society in her identify and a 4-night all-inclusive Exhausting Rock Lodge voucher.
Exhausting Rock Lodges additionally provided friends the chance to take pleasure in pink-decorated rooms, specialised spa therapies, and pink co-branded Fender guitars as a part of the Sound of Your Keep program the place friends may try the guitars and make donations.
For its half, Exhausting Rock Digital supported PINKTOBER with in-app activations by Exhausting Rock Sportsbook and the free-to-play “Exhausting Rock Cube Occasion” cell sport. Moreover, all through October, Seminole Gaming patrons donated change from redeemed gaming vouchers at any Everi full-service kiosk throughout the on line casino ground.
On an area stage, a number of Exhausting Rock properties all over the world supported community-driven occasions, together with:
